Monday, August 19, 2013

ClickZ Today: Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag

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August 19, 2013
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screen-shot-2013-08-08-at-4 Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page.
Lisa Lacy  |  Strategies  |  Print version

barclaycard Barclaycard US Asks Fans What They #LiketoLove
Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove.
Melanie White  |  Social Commerce  |  Print version

icoke Coca-Cola's Opener App Gets Teens Excited About TV Ad
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
Adaline Lau  |  Mobile  |  Print version

michelle207 YouTube Guru Michelle Phan Debuts Makeup Line
The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says.
Lisa Lacy  |  Strategies  |  Print version

human-brain Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.
Stephanie Miller  |  Marketing Automation  |  Print version

largenewgooglelogofinalflat-a Google's Enhanced Campaigns: What We've Seen So Far
The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns.
Andrew Beckman  |  Search Marketing  |  Print version

email-third-party-lists Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
Jeanne Jennings  |  Email Marketing  |  Print version

ashton-kutcher Ashton Kutcher and Digital Analytics
What an actor/investor can teach us about our work and lives.
Robert Miller  |  Actionable Analysis  |  Print version

employees A True Service Industry: Sharing Knowledge With Your Competitors
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.
Mark Quinn  |  Retail  |  Print version

mobilevideo 5 Tips to Build an Engaging Mobile Video Ad Campaign
First, let's examine where, what, and how mobile consumers behave today.
Meera Chopra  |  Video  |  Print version

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