ClickZ Today: Mallorca's Melia Becomes "First Twitter Experience" Hotel

August 1, 2013 Today Mallorca's Melia Becomes "First Twitter Experience" Hotel The experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic. Lisa Lacy  |  Strategies  |  Print version Dr Pepper Reaches Out to Younger Hipper Audience Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Mary Lisbeth D'Amico  |  Strategies  |  Print version Facebook's Video Audience Bigger Than TV, According to Nielsen A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Caitlin Rossman  |  Publishing  |  Print version 3 Ways to Boost Video Shares Online To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Tessa Wegert  |  Media Buying  |  Print version Getting Rid of the Summer Doldrums Five tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project. Alan Cutter  |  Strategies  |  Print version What to Measure? Start at the Top Just because you can measure every online thing these days, should you? Jim Sterne  |  Verifying Business Value  |  Print version Google+ Pulls Plug on Local App Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Jennifer Slegg  |  Mobile  |  Print version IBM Digital Experience: An "Umbrella Thought" Story IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners. Susan Kuchinskas  |  Strategies  |  Print version Hyundai Feeds Walking Dead Fan Base With Chop Shop App The app challenges fans to build a better zombie survival machine based on one of three Hyundai models. Lisa Lacy  |  Strategies  |  Print version Groupon Opens Premium Channel to Mobile Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Mary Lisbeth D'Amico  |  Social Commerce  |  Print version Who Cares About Real-Time Data Anyway? Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Pelin Thorogood  |  Analyzing Customer Data  |  Print version Content Is Queen Why content strategy is a female-dominated field. Megan Pluskis  |  Strategies  |  Print version Focus on the Fundamentals It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral targeting. Derek Harding  |  Email Marketing Optimization  |  Print version Honest Engagement: Getting the Social Experience Right Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Dave Evans  |  Social Media  |  Print version The Year of Mobile (Privacy) For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers. Sarah Hudgins  |  Mobile  |  Print version 5 Tips to Rule Online Advertising This Back-to-School Season Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Lisa Raehsler  |  Paid Search  |  Print version RSS   Webinars Upcoming Events Link Building 101 August 15, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 3-4, 2013 SES London February 2014   Featured Jobs White Papers PPC Manager PPC Manager (Digital Operative) - San Diego  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency... Email Marketing Manager Email Marketing Manager (Flightpath) - New York Flightpath is an award-winning creative digital agency located in NYC. We plan, provide and measure... Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll July 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends July 23, 2013 Search Marketing Review 2013 (SMR13) Search Marketing Group (SMG) July 22, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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