Tuesday, August 20, 2013

ClickZ Today: Google Brings Skippable In-Stream Video Ads to Online Games

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August 20, 2013
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games Google Brings Skippable In-Stream Video Ads to Online Games
Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob.
Matt Kapko  |  Video  |  Print version

online-video ComScore: Consumers Watched Over 48 Billion Online Videos in July
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
Caitlin Rossman  |  Audience/Traffic  |  Print version

discovery-doors Renaissance Hotels Creates Discovery Game to Boost Brand Discovery
Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.”
Lisa Lacy  |  Strategies  |  Print version

groupon-logo1 Groupon Launches Affiliate Marketing Platform
The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals.
Lisa Lacy  |  Marketing  |  Print version

comscorehk Most Facebook Users Access Top Social Network via Mobile
Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.
Adaline Lau  |  Social Media  |  Print version

facebookmobile Changing the Way You Think of Reaching Consumers in Social Streams
From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences.
Marko Muellner  |  Social Commerce  |  Print version

crowdsourcing-curation How to Create a Real-Time Brand Newsroom
Turn your brand newsroom into a scalable, real-time content network.
Matthew Kumin  |  Publishing  |  Print version

latino-gentefication What the Gentefication of American Cities Means for Latino Marketing
When Latin Americans return to the old neighborhood, but are not always welcome.
Giovanni Rodriguez  |  Marketing to Latinos  |  Print version

baiduppc Search in China - How Baidu Is Different From Google
Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google.
Elisa Harca  |  Search Marketing  |  Print version

michelle207 L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan
The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says.
Lisa Lacy  |  Strategies  |  Print version

screen-shot-2013-08-08-at-4 Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page.
Lisa Lacy  |  Strategies  |  Print version

icoke Coca-Cola's Opener App Gets Teens Excited About TV Ad
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
Adaline Lau  |  Mobile  |  Print version

human-brain Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.
Stephanie Miller  |  Marketing Automation  |  Print version

largenewgooglelogofinalflat-a Google's Enhanced Campaigns: What We've Seen So Far
The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns.
Andrew Beckman  |  Search Marketing  |  Print version

email-third-party-lists Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
Jeanne Jennings  |  Email Marketing  |  Print version

ashton-kutcher Ashton Kutcher and Digital Analytics
What an actor/investor can teach us about our work and lives.
Robert Miller  |  Actionable Analysis  |  Print version

employees A True Service Industry: Sharing Knowledge With Your Competitors
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.
Mark Quinn  |  Retail  |  Print version

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