Monday, August 26, 2013

ClickZ Today: Google AdWords Adds New Paid and Organic Report

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August 26, 2013
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adwords-paid-and-organic-report Google AdWords Adds New Paid and Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
Jennifer Slegg  |  Paid Search  |  Print version

gift-from-nature-tv Planters' Mr. Peanut Lands Motivational Speaking Gig
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts.
Lisa Lacy  |  Strategies  |  Print version

indian-digital-media-landscape-2013-final SVG Media Aims to Demystify Digital Ecosystem in India
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
Adaline Lau  |  Display Advertising  |  Print version

girl lookign silly wearing Google Glass The Future of Local
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
Gregg Stewart  |  Local  |  Print version

cmo-test 3 Digital Practices Brands Need to Master Before It's Too Late
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
Andrew Edwards  |  Actionable Analysis  |  Print version

8-20-13-figure-2-marshall-sponder The 1 Percent Rubric - 5 Questions Leading to Convergence
Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like" before deciding to move forward.
Marshall Sponder  |  Convergence Analytics  |  Print version

paid-shared-earned-owned-media The True Value of Media
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
Larry Allen  |  Display Advertising  |  Print version

multi-screen Screened Out
Is multi-screening the new buzzword? A few tips to get you started.
Mandeep Grover  |  Media Planning  |  Print version

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