ClickZ Today: Four Seasons to Pinterest-Using Guests: Pin.Pack.Go

August 22, 2013 Today Four Seasons to Pinterest-Using Guests: Pin.Pack.Go The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Lisa Lacy  |  Strategies  |  Print version Gaming Executives Aim to Bridge the Divide Between Brands and Games Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities. Matt Kapko  |  Sports & Entertainment  |  Print version Watch a News Story Evolve With Twitter-Related Headlines Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets. Jennifer Slegg  |  Social Media  |  Print version Claussen's Penguin Tells Shoppers to Migrate to the Fridge Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Lisa Lacy  |  Strategies  |  Print version Pop Stars Embrace Videos, Hashtags to Push Fragrances Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Lisa Lacy  |  Strategies  |  Print version 5 Quick Excel Tips for Marketers and SMBs With No Time Save time and improve your reporting skills with these important tips. John Gagnon  |  Paid Search  |  Print version Branded Content Loves Email There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Tessa Wegert  |  Media Buying  |  Print version The Psychological Hierarchy of the Email Campaign How email marketers and subscribers can deliver a win-win message every time. Simms Jenkins  |  Email Marketing Best Practices  |  Print version Tips on Getting Into the Gmail Primary Inbox Avoid complaints, address issues, but most importantly focus on the interaction. Sundeep Kapur  |  Social Integration  |  Print version Mobile Trends in China and Opportunities for Brands Let's take a look at some recent stats first. Andy Radovic  |  Mobile  |  Print version NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." Caitlin Rossman  |  Video  |  Print version Farmers Insurance Revives Preventative Tips for Short Attention Spans The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. Matt Kapko  |  Video  |  Print version Gap Goes 'Back to Blue' With Tumblr, Styld.by Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Lisa Lacy  |  Strategies  |  Print version The Right and Wrong Ways to Measure Content Marketing To understand the value of a given piece of content, we have to look at each stage separately. Ben Plomion  |  Data-Driven Marketing  |  Print version Understanding Mobile Expertise Today Why database and direct marketing provide important clues on what makes an expert. Shannon E. Denison  |  Mobile  |  Print version The Value of Internal Site Search: Looking for Alternative Data If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource. Crispin Sheridan  |  SEO  |  Print version Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites. Mark Ryan  |  Analyzing Customer Data  |  Print version 4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond Mastering engagement will determine whether your email program ultimately succeeds or fails. Margaret Farmakis  |  Email Marketing Optimization  |  Print version RSS   Webinars Upcoming Events The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014   Featured Jobs White Papers PPC Manager PPC Manager (Digital Operative) - San Diego  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency... Webinar: Link Building 101, Page One Power ClickZ Academy August 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions August 06, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll July 31, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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