ClickZ Today: Farmers Insurance Revives Preventative Tips for Short Attention Spans

August 21, 2013 Today Farmers Insurance Revives Preventative Tips for Short Attention Spans The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. Matt Kapko  |  Video  |  Print version Gap Goes 'Back to Blue' With Tumblr, Styld.by Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Lisa Lacy  |  Strategies  |  Print version The Right and Wrong Ways to Measure Content Marketing To understand the value of a given piece of content, we have to look at each stage separately. Ben Plomion  |  Data-Driven Marketing  |  Print version Understanding Mobile Expertise Today Why database and direct marketing provide important clues on what makes an expert. Shannon E. Denison  |  Mobile  |  Print version The Value of Internal Site Search: Looking for Alternative Data If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource. Crispin Sheridan  |  SEO  |  Print version Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites. Mark Ryan  |  Analyzing Customer Data  |  Print version 4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond Mastering engagement will determine whether your email program ultimately succeeds or fails. Margaret Farmakis  |  Email Marketing Optimization  |  Print version NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." Caitlin Rossman  |  Video  |  Print version Advice to All Marketers: This One Simple Truth Will Help Get You Promoted I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money. Breanne Maliniak  |  ROI Marketing  |  Print version Google Brings Skippable In-Stream Video Ads to Online Games Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob. Matt Kapko  |  Video  |  Print version ComScore: Consumers Watched Over 48 Billion Online Videos in July A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Caitlin Rossman  |  Audience/Traffic  |  Print version Groupon Launches Affiliate Marketing Platform The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals. Lisa Lacy  |  Marketing  |  Print version Most Facebook Users Access Top Social Network via Mobile Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Adaline Lau  |  Social Media  |  Print version Renaissance Hotels Creates Discovery Game to Boost Brand Discovery Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.” Lisa Lacy  |  Strategies  |  Print version Changing the Way You Think of Reaching Consumers in Social Streams From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences. Marko Muellner  |  Social Commerce  |  Print version How to Create a Real-Time Brand Newsroom Turn your brand newsroom into a scalable, real-time content network. Matthew Kumin  |  Publishing  |  Print version What the Gentefication of American Cities Means for Latino Marketing When Latin Americans return to the old neighborhood, but are not always welcome. Giovanni Rodriguez  |  Marketing to Latinos  |  Print version RSS   Webinars Upcoming Events The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014   Featured Jobs White Papers PPC Manager PPC Manager (Digital Operative) - San Diego  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency... Webinar: Link Building 101, Page One Power ClickZ Academy August 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions August 06, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll July 31, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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