Monday, August 12, 2013

ClickZ Today: Facebook Partners With OpenTable For Easy Social Dining/ Integrates TV Listings

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August 12, 2013
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dinner Facebook Partners With OpenTable For Easy Social Dining/ Integrates TV Listings
Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier.
Melanie White  |  Social Media  |  Print version

hanes-ucc-red Hanes Asks Millennial Women to Mention Their Unmentionables
The brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends.
Lisa Lacy  |  Strategies  |  Print version

hans-strudel Pillsbury Toaster Strudel Says Guten Morgen With Hans Strudel and #StrudelArt
Shooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles.
Lisa Lacy  |  Strategies  |  Print version

contentmarketing Content Curation Benefits and Best Practices
Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.
Paul Chaney  |  Social Media Smarts  |  Print version

youtube2 How to Build an Effective YouTube Plan in 6 Steps
Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand.
Benjamin Spiegel  |  Search Marketing  |  Print version

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transition Transitioning to a Higher Performing Marketing Practice
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Stacie Levy  |  Marketing Automation  |  Print version

snagajob-email Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?
What do these "fix your email" messages say to consumers and do you need to say it at all?
Kara Trivunovic  |  Email Marketing  |  Print version

measurement Whose Neck Should You Choke When Digital Campaigns Underperform?
Digital metrics can be measured by three categories - reach, conversion, and cost.
Charlie Wang  |  ROI Marketing  |  Print version

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