Monday, August 5, 2013

ClickZ Today: Crowdsourced Campaign Asks Beach Boys Fans to Contribute Solos

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August 5, 2013
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beachboys Crowdsourced Campaign Asks Beach Boys Fans to Contribute Solos
Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered from the California band’s archives.
Mary Lisbeth D'Amico  |  Strategies  |  Print version

high-res-cali-cow-chat-screenshot CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo
The app, which targets moms, has been downloaded 81,000 times after a soft launch in May.
Lisa Lacy  |  Strategies  |  Print version

facebook-f-2013 Facebook Attracts Mobile Game Developers With Preferential Marketing
Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps.
Matt Kapko  |  Social Media  |  Print version

black-twitter-bird Twitter Ads Have Come a Long Way, Baby
Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser for direct response or social media growth.
John A. Lee  |  Search Marketing  |  Print version

digital-advertising Creating Value in Digital Advertising
If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value.
Edward Montes  |  Display Advertising  |  Print version

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