Tuesday, August 27, 2013

ClickZ Today: Combos Seeks Epic Ideas For New Seven Layer Dip

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August 27, 2013
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combos-lochte Combos Seeks Epic Ideas For New Seven Layer Dip
Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
Lisa Lacy  |  Social Media  |  Print version

Boom Is BuzzFeed's Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past?
Lisa Buyer  |  Social Media  |  Print version

ecommerce Social E-Commerce and the Customer Network
There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally.
Himanshu Sareen  |  Social Commerce  |  Print version

target-your-customers Lead Nurturing With Online Ads: The Future of Retargeting?
What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?
Mathew Sweezey  |  Marketing Automation  |  Print version

holiday-season 'Tis the Season to Get Ready for Your Busiest Time of Year
Five tactics to focus on now that will help turn holiday browsers into buyers.
Nathan Richter  |  Conversion & ROI  |  Print version

holiday-email 3 Ways to Avoid a Holiday Scrooge-Fest
Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest.
Jim Davidson  |  B2C Email Marketing  |  Print version

remarketing Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
Vinoaj Vijeyakumaar  |  Analyzing Customer Data  |  Print version

adwords-paid-and-organic-report Google AdWords Adds New Paid and Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
Jennifer Slegg  |  Paid Search  |  Print version

gift-from-nature-tv Planters' Mr. Peanut Lands Motivational Speaking Gig
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts.
Lisa Lacy  |  Strategies  |  Print version

indian-digital-media-landscape-2013-final SVG Media Aims to Demystify Digital Ecosystem in India
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
Adaline Lau  |  Display Advertising  |  Print version

cmo-test 3 Digital Practices Brands Need to Master Before It's Too Late
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
Andrew Edwards  |  Actionable Analysis  |  Print version

girl lookign silly wearing Google Glass The Future of Local
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
Gregg Stewart  |  Local  |  Print version

8-20-13-figure-2-marshall-sponder The 1 Percent Rubric - 5 Questions Leading to Convergence
Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like" before deciding to move forward.
Marshall Sponder  |  Convergence Analytics  |  Print version

paid-shared-earned-owned-media The True Value of Media
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
Larry Allen  |  Display Advertising  |  Print version

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