Thursday, August 15, 2013

ClickZ Today: 5 Million Porsche Fans Design Facebook Car

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August 15, 2013
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porsche-5-million 5 Million Porsche Fans Design Facebook Car
Fans voted on features like interior and exterior color to celebrate the brand's Facebook milestone.
Lisa Lacy  |  Strategies  |  Print version

Oklahoma Music Hall of Fame Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
Greg Jarboe  |  Video  |  Print version

drync-app Revamped Drync App Lets Users Buy Wine Within Seconds
Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot.
Mary Lisbeth D'Amico  |  Mobile  |  Print version

millennial-media Millennial Media Acquires Jumptap as Stocks Decline
Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million.
Matt Kapko  |  Strategies  |  Print version

facebook-homepage How Much Is Facebook's News Feed Worth to Advertisers?
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
Tessa Wegert  |  Media Buying  |  Print version

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hype-people Invite Social Media Influencers to Your Brand's Home
If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy.
Russ Fradin  |  Social Media  |  Print version

to-do-listnow Conversion Optimization Prioritization
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Jim Sterne  |  Verifying Business Value  |  Print version

bad-email Lack of Jobs Is Not the Problem, We Have a Shortage of Skills
And it's about time we did something about it as an industry.
Aaron Kahlow  |  Strategies  |  Print version

emailcampaign Set the Right Expectation for Your Campaign Results
Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why.
Eddie Choi  |  Email Marketing Best Practices  |  Print version

movie-theater Social Sharing Helps Boost Box Office Results
Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis.
Caitlin Rossman  |  Sports & Entertainment  |  Print version

serve-lol-cardart-1 American Express Woos Gamers With Riot Games Partnership
The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards.
Lisa Lacy  |  Strategies  |  Print version

big-data What to Ask of Big Data to Inform Your Marketing Strategy
With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
Adria Saracino  |  Data-Driven Marketing  |  Print version

content-computer How to Show ROI of Content and Inbound Marketing to Your CEO
As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.
Luke Summerfield  |  Publishing  |  Print version

girl lookign silly wearing Google Glass What Wearable Technology Means to the Future of Marketing
Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity.
Cezary Pietrzak  |  Mobile  |  Print version

email-tricks What's an Email Hash, Anyway?
By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important.
Dave Hendricks  |  Email Marketing Optimization  |  Print version

business-people Social Media in the Boardroom
How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social.
Jasmine Sandler  |  Social Media  |  Print version

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