Screened Out Mandeep Grover | Media Planning | | | Did you know that an average adult in the U.S. spends more time in front of the screen than asleep? What's more interesting is this screen time has gone up by two hours in the last three years! Closer to home, Netizens in Singapore spend more than a day a week browsing the Internet from a screen. So is multi-screening the new buzzword? The findings from the first global multi-screen research by InMobi indicate that 62 percent of mobile web users indulge in multi-screen activities... | Mercedes Taps Spotify to Seek Corporate Rockstars Adaline Lau | Automotive | | | Mercedes-Benz has created a social platform to unveil its new CLA in Singapore aimed at a younger demographic that lets them discover their rockstar personas and create personalized playlists on Spotify. The German automaker is said to be the first major brand in the country to partner with Spotify to curate branded playlists since the music streaming platform expanded its presence in the region three months ago. To shift the perception that Mercedes is for older business execs,... | Services Marketing in the Internet Age Mandar Marathe | Community Management | | | Back in 2007, I took an optional class in "Services Marketing" taught by Professor Leonard Berry at Texas A&M, Mays Business School. Before attending the MBA program, we (MBA students) received a copy of "Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success." The book was an eye-opener to services marketing. Dr. Berry studied labor-intensive companies like Enterprise Rent-A-Car, baseball team Saint Paul Saints, and The Charles Schwab Corporation and made... | Advantages of Social Media and Social Media Automation Christian Arno | Social Media | | | Take a look at how global brands market themselves online. From Samsung to AirAsia, one trend you'll notice is their use of social media. Small businesses with limited resources often doubt the benefits of social media as a marketing method. Unlike PPC campaigns, the return on investment can be hard to track. However, there are other gains that can provide a valuable boost both to traffic and a brand's reputation. Key Advantages of Social Media Marketing From the solo entrepreneur... | SVG Media Aims to Demystify Digital Ecosystem in India Adaline Lau | Display Advertising | | | Smile Vun Group, an Indian-based digital media conglomerate, has created a LUMAscape-inspired chart for India's digital landscape, which it hopes will help digital buyers plan their media spends better. Manish Vij, founder and CEO at SVG Media, tells ClickZ that the rationale in creating the Indian digital ad landscape (see below) is to educate marketers of the major players and elements that exist in the country. click to enlarge While one of its disclaimers states that the... | Airbnb’s Hollywood & Vines Crowdsources Short Film Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Lisa Lacy | Social Media | Print version To Skip or Not to Skip: The Question of Pre-Roll Ads If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Tessa Wegert | Media Buying | Print version 5 Ways Mobile Marketing Can Help Retailers This Holiday Season If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Michael Della Penna | Community Management | Print version Getting People to Buy Less What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling? Jim Sterne | Verifying Business Value | Print version Don't Let an Email Ruin Your Career (or Weekend) There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option. Anna Papadopoulos | Strategies | Print version Yahoo Redesigns Sites to Make Way for More Stream Ads Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Matt Kapko | Search Marketing | Print version How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps. Victoria Edwards | Data-Driven Marketing | Print version Brands Adopting a Leadership Position on Do Not Track Technology Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. McNeal Maddox | Strategies | Print version 5 New AdWords Features Open Up New Data Insights and Optimization Potential Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior. Lisa Raehsler | Paid Search | Print version No Death Knell for Newspapers Analytics drive transformation in media companies. Pelin Thorogood | Analyzing Customer Data | Print version |
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