Most Facebook Users Access Top Social Network via Mobile
Adaline Lau | Social Media |       |  | In Hong Kong, the majority of Facebook users visit the city's top social network via their mobile devices, according to Facebook. Facebook released local stats for the Hong Kong market recently: In Q2 this year, more than 2.9 million active users visit Facebook daily. From these users, over 2.4 million (82.7 percent) use their mobile devices to visit the social network each day. More than 4.3 million active users visit Facebook each month. And over 3.5 million active users... |
Mobile Trends in China and Opportunities for Brands
Andy Radovic | Mobile | |  | This year China finally became the world's largest smartphone market, overtaking the U.S. with around 420 million subscribers and seeing around 31 percent year-over-year growth. And in late 2012, the percentage of Chinese Internet users accessing the web via mobile finally surpassed that of desktop users, as you can see in the chart below. Source: CNNIC Let's take a look at a few other recent stats from my agency: 73 percent of smartphone users in China wake up to phone... |
Search in China - How Baidu Is Different From Google
Elisa Harca | Search Marketing | |  | Chinese search giant Baidu has a lot to celebrate. Having recently thawed its relationship with Alibaba, which has led to the reappearance on searches of Taobao and Tmall following a five-year hiatus, the e-commerce leader is looking to buy as much as $32.6 million worth of keyword advertisements from Baidu in 2013. For the 564 million Internet users in China (source: CNNIC), Baidu is their Google - it has around 78 percent of the search market, and it's growing every day. But,... |
Coca-Cola's Opener App Gets Teens Excited About TV Ad
Adaline Lau | Mobile | |  | Coca-Cola has integrated gamification across screens to get teens in Hong Kong to interact with its TV commercial and the chance to win a Volkswagen for the grand prize. The month-long campaign attracted more than 71,200 downloads for its mobile app and more than two million total game plays, according to its creative agency McCann Hong Kong. Following the success of the Chok! Chok! Chok! app from the previous year, Coca-Cola added a social layer for this summer's rollout. In... |
Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
Breanne Maliniak | ROI Marketing | |  | Before you read this article, please be aware that I'm not sharing a secret you don't already know. I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money. A few weeks ago a colleague asked if I had read "Scientific Advertising" by Claude C. Hopkins. Written in 1923 and hailed as a must-read by advertising and marketing greats alike, the... |
5 Quick Excel Tips for Marketers and SMBs With No Time
Save time and improve your reporting skills with these important tips.
John Gagnon | Paid Search | Print version Branded Content Loves Email
There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now.
Tessa Wegert | Media Buying | Print version The Psychological Hierarchy of the Email Campaign
How email marketers and subscribers can deliver a win-win message every time.
Simms Jenkins | Email Marketing Best Practices | Print version Pop Stars Embrace Videos, Hashtags to Push Fragrances
Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen.
Lisa Lacy | Strategies | Print version NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences."
Caitlin Rossman | Video | Print version Farmers Insurance Revives Preventative Tips for Short Attention Spans
The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos.
Matt Kapko | Video | Print version Gap Goes 'Back to Blue' With Tumblr, Styld.by
Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day.
Lisa Lacy | Strategies | Print version The Right and Wrong Ways to Measure Content Marketing
To understand the value of a given piece of content, we have to look at each stage separately.
Ben Plomion | Data-Driven Marketing | Print version Understanding Mobile Expertise Today
Why database and direct marketing provide important clues on what makes an expert.
Shannon E. Denison | Mobile | Print version The Value of Internal Site Search: Looking for Alternative Data
If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource.
Crispin Sheridan | SEO | Print version |
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