Native Mobile Experience More Effective Than Banner Ads: Study
Voucher codes, QR codes, and brand mobile websites are said to drive the most engagement from consumers compared to mobile banner ads, according to a study by media agency Initiative. The study reveals native mobile experiences - activities that can only happen on mobile - yield the most engagement in click-throughs, downloads, and interactions as illustrated in the chart below. The latest Mobile Experience Study is part of a worldwide research across...
Adaline Lau | Mobile |      
Remarketing With Google Analytics: Getting Started
In this two-part article, we'll take a look at how to get started with remarketing with Google Analytics and recommended remarketing lists. AdWords remarketing allows advertisers to connect with visitors who have previously visited their sites. Setting up AdWords remarketing tags can be quite cumbersome for a number of reasons: You have to rely on your IT team to implement the tags in the right places. It doesn't always happen correctly the first time....
Vinoaj Vijeyakumaar | Display Advertising |
It's You, Not Me: 7 Issues Affecting Social Media Longevity
I deactivated my Facebook account several months ago. Why? From a professional standpoint, it no longer provided a favorable user experience that made me want to invest my time or energy. The truth is, I may have just been driven over the edge by one too many baby pictures. Whether I'm getting older or Facebook just isn't keeping up with my needs, the problem isn't mine, it's Facebook's. I can't be the only one who's feeling ready to jump ship. And once that...
Breanne Maliniak | Social Media |
Native Advertising in an Online World: 3 Questions for Marketers
They are called many things. Advertorials. Sponsored content. Special report. Advertising features. To me, these native advertising concepts are content produced by either the publisher or the brand themselves to indirectly, subtly put forward their marketing message to their target audience. You also see them everywhere. Advertorials in newspapers and magazines have been around for ages, but it's only in recent months that the buzz for "online native advertising"...
Razlan Manjaji | Media Planning |
How You Can Benefit From Multilingual Video SEO
It's official - the world loves online video. Take YouTube, for example, which has over a billion viewers each month, 70 percent of them located outside the U.S. In the last quarter of 2012, YouTube was attracting 5.55 percent of all search clicks, according to Experian. That put it second only to Facebook as the world's most popular search engine. It's no surprise that Asia leads the way in global video statistics. ComScore's report on online video penetration...
Christian Arno | Video |
Mallorca's Melia Becomes "First Twitter Experience" Hotel
The experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic.
Lisa Lacy | Strategies | Print version 3 Ways to Boost Video Shares Online
To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well.
Tessa Wegert | Media Buying | Print version Getting Rid of the Summer Doldrums
Five tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project.
Alan Cutter | Strategies | Print version What to Measure? Start at the Top
Just because you can measure every online thing these days, should you?
Jim Sterne | Verifying Business Value | Print version Google+ Pulls Plug on Local App
Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead.
Jennifer Slegg | Mobile | Print version IBM Digital Experience: An "Umbrella Thought" Story
IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners.
Susan Kuchinskas | Strategies | Print version Hyundai Feeds Walking Dead Fan Base With Chop Shop App
The app challenges fans to build a better zombie survival machine based on one of three Hyundai models.
Lisa Lacy | Strategies | Print version Groupon Opens Premium Channel to Mobile
Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow.
Mary Lisbeth D'Amico | Social Commerce | Print version Who Cares About Real-Time Data Anyway?
Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe.
Pelin Thorogood | Analyzing Customer Data | Print version Content Is Queen
Why content strategy is a female-dominated field.
Megan Pluskis | Strategies | Print version |
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