Betting on Branded Online Video
Naomi Troni | Video |       |  | A European marketer friend has been taking bets that brand-owned online video channels will be the future of marketing. Being a high-energy TV documentary journalist-turned-marketer, she loves the way these new channels give brands the power to commission and curate high-quality content that is aligned with their brand, relevant to their customers, and available to everybody on demand through the Internet. For brands that are used to paying out megabucks to media owners to get fleeting... |
Standing Out in the Crowd With Local Search
Scott Kellam | SEO | |  | If your organization isn't engaging in local search strategies, simply put, your customers may struggle to find you. Not only in search results, but just flat out finding where your business is physically located. This is especially true in many cities throughout Asia where populations are dense and space is limited. Image Credit: Flickr In Singapore, in particular, there are two priorities: eat and shop. With nearly everything located in some sort of mall consisting of... |
Innovations in Asian Shopper Technology
Guest | Retail | |  | Tokyo may still be a playground for technology's early adopters, but much of Asia is quick on Japan's heels when it comes to wireless penetration. Smart retailers are taking notice and quickly driving innovation through their shopper marketing techniques to hit the always-connected consumer through their device of choice. Today, Korea and Japan represent the top two markets in the world in mobile penetration and mobile broadband usage. Home Plus, Tesco's Korean business unit,... |
Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Adaline Lau | Display Advertising | |  | Citibank increased conversions by 42 percent in a recent retargeting campaign to generate new platinum card applications in Malaysia, which used DG Mediamind's creative optimization tool. The ad management firm uses Smart Versioning technology, which allows marketers to manage multiple creative ad banners and serve up targeted messaging to specific audiences. Nicholas Goh, associate director from MEC Malaysia, says the Citibank campaign has combined retargeting with DG's feature... |
Baidu Ad Account Verification - What Does It Mean for Marketers?
Tait Lawton | Paid Search | |  | Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. What Benefits Does Verification Provide? An account does not need to be verified to advertise on Baidu. Advertisers still only need go through the basic setup process to get started. However, there are major benefits to getting verified. Baidu recently released more details, and these are available within Baidu advertising accounts. You'll notice that a... |
Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's
The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans.
Lisa Lacy | Strategies | Print version Insider Tips for the Perfect Headline: Email, Mobile, or Social
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
Sundeep Kapur | Social Integration | Print version Size or Specialization?
What the Publicis Omnicom merger means for email marketers.
Simms Jenkins | Email Marketing Best Practices | Print version Lessons From Shark Week
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
Tessa Wegert | Media Buying | Print version 'All Models Are Wrong, but Some Are Useful'
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches.
Neil Mason | Verifying Business Value | Print version Push vs. SMS
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use?
Melinda Krueger | Mobile | Print version Study Reveals Significant Adoption of YouTube by Global Brands
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.
Greg Jarboe | Video | Print version Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed
Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old.
Jessica Lee | Social Media | Print version Siemens Taps Tumblr as Recruitment Tool
The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career.
Lisa Lacy | Social Media | Print version Apple and Android Fight for Hands of Smartphone Consumers
A new study by Nielsen looks into which operating system is winning the smartphone market.
Caitlin Rossman | Audience/Traffic | Print version |
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