No Death Knell for Newspapers
Pelin Thorogood | Analyzing Customer Data |       |  | What better way to talk about the demise of newspapers than to quote Mark Twain? When an enterprising reporter tracked him down in London on rumors of ill health, he set the record straight: "Reports of my death have been greatly exaggerated." Just so with newspapers. We've been hearing news of the industry's grim fate for a number of years. A study by Pew Research Center's Project for Excellence in Journalism in 2012 - "The Search for a New Business Model" - reported that newspapers... |
'Tis the Season to Get Ready for Your Busiest Time of Year
Nathan Richter | Conversion & ROI | |  | Last year around this time, I talked about the importance of auditing your metrics from the prior holiday season. Assuming you took the advice and this year have your shop in order, here are five tactics to focus on now that will help turn holiday browsers into buyers. 1. Define and target seasonal customer segments. Don't get overwhelmed with how much customer data you can get your hands on. Instead, look for customer segments that you can reach immediately. One such segment could... |
Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
Vinoaj Vijeyakumaar | Analyzing Customer Data | |  | In my last article I introduced AdWords Remarketing and how to set it up with Google Analytics. In this follow-up I want to share five of my favorite remarketing list setups for engaging with visitors and improving your conversion rates. With each remarketing list "recipe" we look at why you may want to consider them, how to set them up, and how to tailor your creatives for them. This last part is important as most advertisers make the mistake of serving generic creatives to the... |
3 Digital Practices Brands Need to Master Before It's Too Late
Andrew Edwards | Actionable Analysis | |  | It's August 2013. Do you know where your markets are? In terms of digital analytics, that is. With content focus shifting rapidly to mobile (as if the web was going anywhere!), and multi-channel analytics all the rage, it's important to note that whatever the platform, three principles remain key to brand success. The larger the brand, the more important these items become. And with added layers of measurement complexity, they become that much more difficult to achieve - as well... |
The 1 Percent Rubric - 5 Questions Leading to Convergence
Marshall Sponder | Convergence Analytics | |  | Last month I discussed a new analytics paradigm for a successful 360-degree "convergence" framework that provides deeper and more actionable information than we can get from the various analytics platforms today. This month let's focus on the primary elements needed to enable the new paradigm to thrive. The expense of setting up and configuring disparate converged solutions places heavy demands upon analysts and support staff. Business leaders need to understand what they are going... |
Brands Adopting a Leadership Position on Do Not Track Technology
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
McNeal Maddox | Strategies | Print version 5 New AdWords Features Open Up New Data Insights and Optimization Potential
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
Lisa Raehsler | Paid Search | Print version The Case for On-Domain Engagement
If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service?
Dave Evans | Social Media | Print version Size and Specialization?
As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required.
Derek Harding | Email Marketing Optimization | Print version The Mobile Creative Moment
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
Joe Laszlo | Mobile | Print version Advantages of Social Media and Social Media Automation
The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips.
Christian Arno | Social Media | Print version Ticketmaster CEO Jumps Ship to Twitter
Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce.
Melanie White | Social Media | Print version Combos Seeks Epic Ideas For New Seven Layer Dip
Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
Lisa Lacy | Social Media | Print version Is BuzzFeed's Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past?
Lisa Buyer | Social Media | Print version Social E-Commerce and the Customer Network
There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally.
Himanshu Sareen | Social Commerce | Print version | 
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