Ashton Kutcher and Digital Analytics
Robert Miller | Actionable Analysis |       |  | This may be a little odd, but this post is actually influenced by Ashton Kutcher (yes, the same man who gave us the amazing film "Dude, Where's My Car?"). After being given an award at a recent award show, Kutcher didn't use his time slot to give the acceptance speech that we're accustomed to hearing. No, instead he used his celebrity influence to give some great life advice to millions of teens. However, his advice doesn't apply just to teens who are still finding their way through... |
Usability vs. Design
Jack Aaronson | ROI Marketing | |  | While the conflict between usability and design has long been fought and discussed, every now and again a healthy reminder is necessary to keep the balance in check. Simply put, designers typically want to make things look pretty. Usability experts want to make things intuitive and easy to understand. Somewhere in the middle exists the right formula for designing websites, applications, and advertisements. All too often, however, designers (especially young designers proving their... |
Conversion Optimization Prioritization
Jim Sterne | Verifying Business Value | |  | Can we increase click-throughs? Yes. Can we increase product comparisons? Yes. Can we increase sales? Yes. Can we increase customer satisfaction? Yes. Which should we do first? Excellent question. How do you prioritize optimization? It hardly seems worthwhile to engage in, say, an A/B split test if you can only realize a half a percent improvement in conversion. But if you are Walmart with projected online sales this year of $9 billion, that would make your measly... |
Twitter Strings Datalogix to Offline Sales
Matt Kapko | Analyzing Customer Data | |  | Twitter is trying to map the path from tweets to offline purchases. By measuring the impact of social engagement on in-store sales, the social network is encouraging major brands like Mondelez International to further engage with promoted and organic tweets for what it calls “offline sales lift.” To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, a data-matching firm that’s been making similar connections for Facebook and its advertisers... |
The Basics of CRO and Nurturing Your Leads
Aubrey Beck | Conversion & ROI | |  | As marketers, we spend a great deal of time and effort trying to get people to visit our website. It only makes sense that once we attract these visitors we would have also taken the time to devise the best ways to keep them on-site and offer content that is relevant to what they're seeking in an effort to get them to convert. Here are five basic steps to CRO with a bonus sixth step revolving around the new Google Analytics Content Experiments API. What Is CRO? Conversion rate... |
Coca-Cola's Opener App Gets Teens Excited About TV Ad
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
Adaline Lau | Mobile | Print version Mad Men vs. Math Men: 6 Ways to Automate for Both Sides of Your Marketing Brain
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.
Stephanie Miller | Marketing Automation | Print version Google's Enhanced Campaigns: What We've Seen So Far
The key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns.
Andrew Beckman | Search Marketing | Print version Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
Jeanne Jennings | Email Marketing | Print version A True Service Industry: Sharing Knowledge With Your Competitors
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.
Mark Quinn | Retail | Print version 5 Tips to Build an Engaging Mobile Video Ad Campaign
First, let's examine where, what, and how mobile consumers behave today.
Meera Chopra | Video | Print version Barclaycard US Asks Fans What They #LiketoLove
Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove.
Melanie White | Social Commerce | Print version Yelp Adds Mobile Reviews
Yelp now lets users leave reviews for businesses via their smartphones.
Jennifer Slegg | Mobile | Print version Pepsi Next is on the Clock of Lists at BuzzFeed
As the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock.
Matt Kapko | Strategies | Print version Jack in the Box Goes 'Big' With 606 Seconds of Video
The Vine campaign offers what the brand hopes is more shareable content.
Lisa Lacy | Strategies | Print version |
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