Monday, August 26, 2013

A Great Strategy to Create In-Depth Evergreen Content

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SearchEngineWatch.com
SEW Daily August 26, 2013
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A Great Strategy to Create In-Depth Evergreen Content A Great Strategy to Create In-Depth Evergreen Content
August 26, 2013 - The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action.
Simon Penson  |  Print version
12 Questions to Separate Social Media Experts From Pretenders 12 Questions to Separate Social Media Experts From Pretenders
August 26, 2013 - Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to ask people who claim social media expertise.
Jasmine Sandler  |  Print version
5 Clever Ways to Leverage PR for SEO Success 5 Clever Ways to Leverage PR for SEO Success
August 26, 2013 - SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.
Purna Virji  |  Print version
Content Curation & SEO: A Bad Match? Content Curation & SEO: A Bad Match?
August 25, 2013 - Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results.
Eric Enge  |  Print version
 
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