5 New Website Vulnerabilities Straight from Black Hat & DEF CON

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SEW Daily August 16, 2013  RSS  Like  Follow 5 New Website Vulnerabilities Straight from Black Hat & DEF CON August 16, 2013 - Protecting your online presence keeps getting harder. Here's what to do to protect your site from exploits due to advertising security holes, nasty injections, HTTPS cracking, and more techniques that can get your site flagged as malware by Google. Kristine Schachinger  |  Print version Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison August 16, 2013 - With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison of the Keyword Tool and Keyword Planner. Andre Alpar  |  Print version How to Find Free Images With Google's Advanced Image Search August 16, 2013 - There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any copyrights. Follow these simple steps to find royalty free images using the Google Images advanced search. Matt Morgan  |  Print version Advertisement Boost Your Career and Salary Potential! Search Engine Marketing is evolving. Stay on the cutting-edge with a 100% online Advanced Certificate from regionally accredited University of San Francisco. In as little as 8 weeks, earn a respected credential in Search Engine Marketing, Social Media, Mobile Marketing or Digital Analytics! Learn to maximize every marketing dollar, boost ROI and drive results through proven Internet marketing best practices. Get Info Now! The 11 Most Popular Sports Teams in the World in Social Video [Report] August 15, 2013 - A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different sports represented – cricket, Formula 1 Racing, NFL, NBA and soccer, with the top five spots taken by soccer clubs. Simon Heseltine  |  Print version Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study] August 15, 2013 - In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. Jessica Lee  |  Print version Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts August 15, 2013 - Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. Jennifer Slegg  |  Print version The Social CEO: 6 Reasons Why the CEO Must Lead the Way August 15, 2013 - The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media. Rebecca Murtagh  |  Print version How to Create YouTube Video Ad Campaigns for Direct Marketing August 15, 2013 - By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts. John Lee  |  Print version 5 Ways to Localize Social to Boost Relevance and Exposure August 15, 2013 - Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure businesses with multiple locations can easily be found online and help generate local leads. Jon Schepke  |  Print version   Webinars Upcoming Events The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013 Search Marketing Review 2013 (SMR13) Search Marketing Group (SMG) - Jul 22, 2013

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