4 Google Changes That Could Impact Your Holiday ROI

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SEW Daily August 22, 2013  RSS  Like  Follow 4 Google Changes That Could Impact Your Holiday ROI August 22, 2013 - Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season. Dave Schwartz  |  Print version How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why August 22, 2013 - The Technology reports in Google Analytics contain a host of fantastic data. It's an essential place to look when you're thinking about making changes to your site that may work differently in various browsers, operating systems and screen sizes. Anna Lewis  |  Print version Google Display Network Remarketing: Convert The Prodigal Shopper August 22, 2013 - Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site. Mary Weinstein  |  Print version Google Brings TrueView Video Ads to Online Games August 22, 2013 - Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Matt Kapko  |  Print version Mark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses August 22, 2013 - Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through Internet.org that is designed to help people in poorer areas get access to the Internet. Alastair Stevenson  |  Print version Average Facebook Engagement Metrics: How Does Your Brand Stack Up? August 21, 2013 - AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Jessica Lee  |  Print version Matt Cutts: Google +1s Don't Lead to Higher Ranking August 21, 2013 - A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer to debunk the overall idea that Google +1's lead to higher search rankings. Jennifer Slegg  |  Print version Watch a News Story Evolve With Twitter Related Headlines August 21, 2013 - Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets. Jennifer Slegg  |  Print version Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit August 21, 2013 - Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If you're experiencing lost rankings and search traffic, use this method to help determine whether negative SEO is to blame. Marcela De Vivo  |  Print version 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic August 21, 2013 - Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward. Raj De Datta  |  Print version Sequencing the DNA of the Perfect Comment [Study] August 21, 2013 - A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining "The Perfect Comment". Simon Heseltine  |  Print version Google Maps Adds Real-Time Traffic Alerts August 21, 2013 - Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts. The Waze app for iOS and Android will be getting Google Search, Street View and satellite images. Carly Page  |  Print version Google Patents Pay-Per-Gaze Advertising August 21, 2013 - The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log" for advertisers and a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns. Michael Passingham  |  Print version   Webinars Upcoming Events The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... Webinar: Link Building 101, Page One Power ClickZ Academy - Aug 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013

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