A 5-Step Summer Review for Your PPC Account August 20, 2013 - Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. Melissa Mackey | Print version
21 Ways to Scale Content Promotion for Maximum Exposure August 20, 2013 - Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics. Ken Lyons | Print version
Google Boldly Rejects UK Privacy Laws in Safari Snooping Case August 20, 2013 - Google has told the UK High Court that it isn't subject to UK privacy laws because it's a U.S. company. Google is in court because it danced around security settings on the Apple iPhone and collected some users' personal information through Safari. Dave Neal | Print version
Google Outage: Web Traffic Dips 40% During 5 Minute Blackout August 19, 2013 - Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening. Lee Bell | Print version
Google Analytics Adds Mobile Capabilities to Tag Manager August 19, 2013 - Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together. Thom Craver | Print version
Google's Pure Spam Manual Action: Matt Cutts on How to Fix it August 19, 2013 - If your website ha received a manual action notice called "Pure Spam", Google's Distinguished Engineer breaks down what it means and steps you can take to clean up and show Google the site is now trustworthy and should be included in the index. Jennifer Slegg | Print version
4 Ways to Find Out Why Your Website Traffic Died After a Relaunch August 19, 2013 - If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic search exposure loss? Here's a quick assessment you can use to diagnose post-launch issues. Josh McCoy | Print version
Content Syndication: How to Get Started August 19, 2013 - Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for your business. Andrew Delamarter | Print version
Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls August 19, 2013 - When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. Uri Bar-Joseph | Print version
SEO Manager SEO Manager (OSP Group) - New York - Summary: OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the...
PPC Manager PPC Manager (Digital Operative) - San Diego - Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager...
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