Tuesday, August 13, 2013

3 Places to Source Data Beyond Google Analytics

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SearchEngineWatch.com
SEW Daily August 13, 2013
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3 Places to Source Data Beyond Google Analytics 3 Places to Source Data Beyond Google Analytics
August 13, 2013 - Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are three tools to help you make sense of data and develop responsive strategies.
Adria Saracino  |  Print version
Time for a New Definition of SEO Time for a New Definition of SEO
August 13, 2013 - SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Krista LaRiviere  |  Print version
Got 99 Problems? Missed Paid Search Opportunities Shouldn't Be One Got 99 Problems? Missed Paid Search Opportunities Shouldn't Be One
August 13, 2013 - What does Jay Z's new album have to do with paid search? Two things: It brought light to how much songs can influence search behavior, and it provides a reminder that being mindful of search trends can create revenue opportunities for brands.
Jason Tabeling  |  Print version
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Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote
August 12, 2013 - Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time. How can your content stand out? Find out from Patrick Thomas, a specialist on Google's User Policy team, during an interactive keynote at SES San Francisco.
Danny Goodwin  |  Print version
Google Doodle Honors Schrödinger's Cat Creator Erwin Schrödinger Google Doodle Honors Schrödinger's Cat Creator Erwin Schrödinger
August 12, 2013 - Today's Google Doodle celebrates the birthday of Erwin Schrödinger, a Nobel Prize winning Austrian quantum physicist. He is most notably famous for a thought experiment called Schrödinger's cat, depicted in the logo with an alive and dead cat.
Jennifer Slegg  |  Print version
Vince: The Google Update We Should Be Talking About Vince: The Google Update We Should Be Talking About
August 12, 2013 - Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps the most important update that you can understand, to help get your SEO programs on track.
Mark Jackson  |  Print version
There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
August 12, 2013 - With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold.
Eli Goodman  |  Print version
Small Business SEO Tactics: Risk vs. Security Small Business SEO Tactics: Risk vs. Security
August 12, 2013 - SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's similar to the old SEO, but now there's a greater emphasis on quality and avoiding excessive, large-scale, low-quality SEO tactics.
Adam Stetzer  |  Print version
A Brief History of Google Search, as Demonstrated by Stephen Colbert A Brief History of Google Search, as Demonstrated by Stephen Colbert
August 12, 2013 - As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids in Stanford started their BackRub service. And who better to help us out than the Greatest Living American – Stephen Colbert.
Simon Heseltine  |  Print version
 
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