10 Google Analytics Custom Events That Track the Untrackable August 9, 2013 - Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal. Josh Braaten | Print version
12 Ways to Optimize Press Releases & Avoid Google Penalties August 9, 2013 - Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. Lisa Buyer | Print version
What Does Google's Link Schemes Update Mean for Guest Posting? August 9, 2013 - Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have to put in the work. And we have to produce something that has inherent value. Otherwise we're going about it wrong. Jon Ball | Print version
Facebook Graph Search Now Available to All U.S. English Users August 8, 2013 - Facebook announced Graph Search in January and now it's available to all users with settings set to U.S. English. Facebook is also starting to retire its "who can look up my timeline by name?" feature, which it said it would do so in December 2012. Jessica Lee | Print version
Google Searches Show '90s Fashion is Back in Style August 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Lisa Raehsler | Print version
From Rank to Revenue: Qualitative & Quantitative Earned Media August 8, 2013 - Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. Jim Yu | Print version
Big Bing Ads 2013 Recap August 8, 2013 - Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. John Gagnon | Print version
Android Device Manager Finds Your Lost or Stolen Smartphone August 7, 2013 - The Android Device Manager feature, which is similar to Apple's Find My iPhone app, lets users of Android smartphones and tablets locate and remotely wipe the device if it is lost or stolen, a feature long called for by Android users. Carly Page | Print version
SEO Manager SEO Manager (OSP Group) - New York - Summary: OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the...
PPC Manager PPC Manager (Digital Operative) - San Diego - Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager...
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